Life’s Curveballs

TJ Waldorf

Reading Time: 4 minutesLast week, on 2/7/23, I was thrilled to be appointed Chief Marketing Officer at my company, a wonderful milestone. This is now my second time as a CMO in my…

Full Post

Marketing is Service

TJ Waldorf

Reading Time: 1 minuteAsk 10 people to describe what marketing is and you’re more than likely to get answers like… It’s advertising. It’s branding. It’s storytelling. It’s a promotion. It’s a campaign. It’s…

Full Post

FOCUS

TJ Waldorf

Reading Time: 2 minutesIf I had a theme song for 2022 it would be titled ‘FOCUS’. Lyrics would include …. Minimizing distractions Getting traction Doing fewer things better Empowering more  Delegating more often…

Full Post

Hire People You’d Report To

TJ Waldorf

Reading Time: 2 minutesYears ago I was given this advice from one of my mentors. “Hiring is a leader/manager’s most important job. Try to hire people you wouldn’t mind reporting to one day.”…

Full Post

Keep Pedaling

TJ Waldorf

Reading Time: 2 minutesMarch 21, 2020 My posts are not dated or time-stamped by default, but I’m making a point to date this one. Why am I dating this particular post? It’s because…

Full Post

What Would Have To Be True?

TJ Waldorf

Reading Time: 3 minutesI’m about eight years late to the party, but I’m finally reading Clayton M. Christensen’s book, ‘How Will You Measure Your Life’. I haven’t finished it yet, but already pulling…

Full Post